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JWT MENA report examines new benchmarks for “Generation ‘Why Not?’”
Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to...
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JWT MENA Takes a Look at the Arab Consumer in 2014
In a new piece, Tarek Haddad and Mennah Ibrahim examine JWT MENA’s 10 Trends for 2014 report from the perspective of why and how consumers in the region don’t need your brand. Continue reading for...
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J. Walter Thompson now accepting applications for HLR scholarship
Today, J. Walter Thompson will begin accepting applications for the Helen Lansdowne Resor (HLR) Scholarship. We first announced the $250,000 scholarship earlier this year. Named after the industry’s...
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J. Walter Thompson Kuwait wins the pitch and retains partnership with Zain...
Zain, the leading telecommunications company in Kuwait announced the renewal of its partnership with J. Walter Thompson Kuwait, following a pitch against local competitors. Zain is the leading mobile...
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“Kahlil Gibran’s The Prophet”: A Q&A with J. Walter Thompson Beirut ECD...
Earlier this month, J. Walter Thompson Beirut announced its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of Kahlil Gibran’s The Prophet, a new film based on...
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J. Walter Thompson Company introduces new specialized practice, J. Walter...
Late last week, J. Walter Thompson Company announced the launch of J. Walter Thompson Intelligence, a new specialized practice offering a unique blend of research, innovation and data analytics across...
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Showing Love for Special K
Late last week, it was announced that J. Walter Thompson had been appointed the global lead creative agency for Kellogg Co.’s Special K brand. Today, offices across the J. Walter Thompson Worldwide...
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Chafic Haddad named Chief Creative Operations Officer, J. Walter Thompson MENA
Yesterday, J. Walter Thompson MENA announced the appointment of Chafic Haddad as Chief Creative Operations Officer. Haddad will be based between Riyadh and Beirut and report in to J. Walter Thompson...
View ArticleJ. Walter Thompson MEA Releases Executive Summary for 10 MENA Trends for 2015...
In anticipation of the launch of the full report in September 2015, J. Walter Thompson MEA has launched the executive summary of their 10 MENA Trends for 2015 report. Developed by J. Walter Thompson...
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J. Walter Thompson MEA’s 10 Trends for MENA 2015: Bil Arabi
J. Walter Thompson MEA is set to release its 10 Trends for MENA 2015 report in September. With the release date looming, Tarek Haddad, J. Walter Thompson Beirut‘s Business Development Director, touches...
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